Course Description

Course Description

BUSM 245 C20W - Social and Electronic Marketing  -  (3)  

        Cynthia  Bagent   /  1/14/2019 - 5/9/2019

This course examines the basic principles and concepts underlying the use of digital information and communication technology by organizations and consumers. It reviews critical success factors and best practices central to the effectiveness of digital tools and social media in marketing activities.